Salomon Sportstyle at Paris Fashion Week

Salomon expanded its presence during Paris Fashion Week with an interactive brand experience, seasonal collection presentations, dedicated showroom space and event program.

For Paris Fashion Week, Salomon offered visitors and clients a unique experience that highlighted the brand’s authenticity as well as its latest innovations in both performance and lifestyle segments. The chosen venue was a monumental gallery space in Le Marais, spanning two levels. The brand explored its legacy in mountain sport and technical product innovation – the genesis of its footwear design process. The S/LAB exhibition examined manufacturing research, athlete feedback, Salomon power technologies, and how these elements complemented end user physical experience enhancement and emotional connection with the environment. This material, design, and engineering research then flowed into the presentation of Salomon ADVANCED, where product innovation continued to take center stage through design, cultural connection, and a holistic engagement with the outdoors.

In addition to the brand experience, Salomon showcased its SS25 collection to buyers from exclusive fashion boutiques around the world. At the same time, it previewed the FW24 footwear collection to leading media titles. To animate the brand space and showrooms, Salomon created a program of entertainment including:

• Performance from brand ambassador Ama Lou
• Event with road running partners Take The Bridge
• Design workshops with Tom Ducarouge
• Live DJ set with ‘m00dtapes’ Dhamirah Coombes