JISOO Steps Out “In the Open” with Salomon

JISOO makes her debut as Salomon's global ambassador in IN THE OPEN, the brand's Fall/Winter 2026 capsule. The campaign follows the K-pop star, actress and fashion icon through the streets and green spaces of her home city, blending city style with the outdoor spirit Salomon is known for.

JISOO has established herself as one of the most influential voices in music, fashion, and entertainment. Her connection to fashion, the outdoors, and culture naturally aligns with Salomon's evolving universe. She has been the brand's Global Ambassador since Spring 2026, and IN THE OPEN is her first campaign in that role.

A Story Shot in Seoul

Set in Seoul, South Korea, IN THE OPEN explores the relationship between urban life and the natural world, moving through environments JISOO gravitates toward in her everyday life: parks, trails, and quieter corners of the city. A city after rainfall. A street softened by fog. An open space shaped by wind. Concrete meeting forest. Each scene reveals winter not as a single landscape, but as a series of shifting conditions.

“I naturally prefer light and comfortable movement in my everyday life, so I feel that Salomon is a great fit for me because it provides comfort regardless of the weather or environment. I love how versatile Salomon footwear is, making it suitable for both everyday wear and outdoor activities,” says JISOO. “It was a pleasure to experience and explore the Winter Story collection through my first global campaign with Salomon.”

Heikki Salonen, Creative Director of Salomon, shares the thinking behind the campaign: “With IN THE OPEN, we wanted to show winter across the different environments people experience every day, from the city to the outdoors. That’s something Salomon has always excelled at, creating products that perform across changing conditions without compromising on design. Seoul provided a meaningful canvas to explore this narrative, grounding the collection in settings that resonate with JISOO's life and demonstrating the fluidity with how she navigates these diverse landscapes.”

Meet the Sneakers: Salomon's Fall/Winter 2026 Lineup

The IN THE OPEN capsule features three of Salomon's most recognizable sneaker silhouettes, each updated for the colder months without losing the street-ready look they're loved for.

XT-6 Protective

XT-6 Protective is Salomon's most iconic silhouette and long-time bestseller, now built for anyone who wants their sneakers to keep up no matter what the weather looks like outside. It keeps the sleek, trail-inspired shape XT-6 fans already love, with a tougher, more weather-ready finish for daily wear through fall and winter.

XT-Whisper GORE-TEX

XT-Whisper GORE-TEX brings all-weather protection to one of Salomon’s newest, most versatile silhouettes. Lightweight and easy to style, it keeps the same everyday appeal, now with GORE-TEX protection for rain, snow and whatever the forecast brings.

XT-4 OG GORE-TEX

XT-4 OG GORE-TEX brings back a Salomon icon with a retro trail-running look that's become a streetwear staple, now finished with GORE-TEX so it can handle wet and cold conditions without missing a beat style-wise.

Where to Shop the Collection

The Salomon Fall/Winter 2026 capsule, IN THE OPEN, drops globally on salomon.com starting October 7, 2026.