Salomon at Paris Fashion Week: From Trails to Street Style
Since the early 2010s, trail running footwear has steadily moved beyond the mountains and into urban culture, and Salomon’s presence at Paris Fashion Week reflects this evolution. Founded in Annecy in 1947, Salomon first built its reputation through ski edges and bindings before becoming a leading name in technical trail running footwear. As athleisure brands continue shaping the modern urban wardrobe, Paris Fashion Week offers a global platform for Salomon’s own fashion vision, blending technical heritage with contemporary city style.
Gorpcore hits the runway
Salomon’s trail running shoes, originally engineered for grip and stability on rocky Alpine paths and wet forest tracks, have gained popularity alongside other so-called gorpcore brands in cities such as Paris, London, and Tokyo. For example, the XT-6 has gone from elite trail races to city commutes, becoming a staple of contemporary urban style. Technical features on the XT-6, such as contaGRIP® outsoles and the quickLACE™ system, now stand out as much for their distinctive design as for their performance benefits, reflecting the functionality-driven approach behind Salomon’s shoe fashion. Salomon’s growing visibility during Paris Fashion Week further connects this Salomon street style aesthetic with audiences more familiar with luxury brands and high fashion.
Salomon Sportstyle at PFW
The Salomon Sportstyle category brings performance footwear into urban environments while staying true to its technical roots. Salomon’s role in Paris Fashion Week is also indicative of a larger athleisure trend, where performance-inspired pieces are integrated into everyday style. The Salomon Sportstyle sneakers that feature at Fashion Week retain their stable chassis systems and breathable mesh uppers, while being styled within a streetwear context. Models like the ACS Pro sneakers are often paired with baggy pants, layered outerwear, and technical accessories that blend outdoor function with modern city style.
Salomon’s designer collaborations, events, and hubs
Salomon’s Fashion Week presence takes many forms. Partnerships between Salomon and Maison Margiela and Salomon x Sandy Liang reinterpret iconic silhouettes, such as the Speedcross sneakers, introducing material variations — like ribbons for laces — and new color palettes, all while preserving technical integrity. Rather than traditional runway shows, these collaborations are typically presented in showrooms or curated installations. Salomon's new Sportstyle concept store, located in Le Marais, is also home to the brand’s most extensive range of Sportstyle footwear and a curated apparel collection, including the latest collaborations with designers and fashion labels.
Salomon at Paris Fashion Week: 2026 edition
Throughout Paris Fashion Week 2026, Salomon continues to build its presence through collaborations, community activations, and Sportstyle showcases that highlight the growing connection between technical footwear and contemporary fashion culture.
Salomon’s engagement with Paris Fashion Week reflects its journey from mountain environments to international fashion hubs. Salomon’s shoes have become part of an urban lifestyle where performance-driven design, functionality, and outdoor heritage continue to influence contemporary style and everyday movement.