FEID X SALOMON

Salomon welcomes Salomón Villada Hoyos, better known as Feid, a seven-time Grammy nominated Colombian singer and songwriter, as their newest ambassador. Feid seeks to inspire through creativity and storytelling in his music and other artistic pursuits. Whether on stage or on the trail, Feid has always put Salomon footwear first. We are excited to create the future of this partnership together as we merge fashion, music and sport.

FEID is much more than a Colombian musician and producer, he is an artist with his own aesthetic and strong creative direction, recognized for popularizing Paisa culture terms such as MOR and generating a sound and visual identity within the urban genre; his way of speaking, singing and even his sense of fashion is something that his fans around the world feel as their own.
 
His sound cannot be pigeonholed into a single genre and although he has mainly worked in REGGAETON he has used his voice in genres ranging from EDM, HIP HOP, REGGAE, RHYTHM AND BLUES, AFROBEAT and many more.
 
There is a very organic connection with Feid and his fans, who are the main driver of the singer's success. As they say it themselves: “FERXXO NO SE LE DEDICA A CUALQUIERA”.