SALOMON OPENS NEW STORE AT BATTERSEA POWER STATION, LONDON
The French outdoor brand opened the doors to their third London store on May 22nd
Annecy, FRANCE — Salomon, the modern mountain sports lifestyle brand, is proud to announce that it opened its newest store in London on May 22nd at the iconic Battersea Power Station. This new retail location marks the third London store from the French outdoor brand, following openings in Soho and Covent Garden in 2024.
Situated on the Ground Floor in the Power Station’s historic Turbine Hall B, this new Salomon store features the brand’s footwear ranges for road, trail and gravel running, a large hiking offering as well as Salomon’s increasingly in-demand Sportstyle footwear. A selection of logo wear, apparel and accessories will also be available at the new store.
“We are delighted to announce this new location in London, which marks another great step in getting Salomon closer to everyone, fans of the brand and newcomers,” shares Pascal Clausse, SVP Global Retail of Salomon. “Following the openings in Soho and Covent Garden in 2024, the Battersea Power Station store is a prime shopping location for locals, tourists and residents in the heart of London, a city known for its connection to both the outdoor and the fashion world. This new store continues Salomon’s rapid retail expansion and will contribute to sharing our passion for the mountain sports lifestyle with our growing community!”
Harriett Renny, Leasing Director at Battersea Power Station Development Company, said:
“The area surrounding Battersea Power Station is extremely popular with runners and walkers alike, with its riverside location and proximity to Battersea Park. The opening of the new Salomon store is a fantastic addition to our fitness and athleisure offering, and we’re sure it will be hugely popular with our visitors.”
The store features a space for 2D foot scanning. All employees are equipped with smartphones, allowing customers to quickly pay thanks to the Tap2Pay system, reducing waiting times. Any product that cannot be found in the store is available in an endless aisle online, where items can be ordered from the store and shipped directly to locations across England.
On May 29th, Salomon will hold a “Battle of Battersea” activation at the store, with a 10km run from Battersea Power Station going over some of London’s key bridges and through the picturesque Battersea Park.
Opening hours for Salomon’s new Battersea Power Station store are Monday – Saturday from 10 a.m. - 8:00 p.m., and Sundays from 12 p.m. - 6 p.m.
Salomon is the modern mountain sports lifestyle brand creating innovative, premium and authentic footwear, apparel and winter sports equipment in the French Alps. At the Annecy Design Center, designers, engineers and athletes intersect to shape the future of sports and culture. At Salomon, we exist to unleash the best in people through mountain sports.
About Battersea Power Station
The regeneration of Battersea Power Station has created London’s most exciting mixed-used neighborhood which is home to over 150 shops, bars, restaurants and unique leisure experiences in and around the iconic Grade II* listed building. The riverside neighborhood has welcomed over 30 million visitors since the Grade II* listed Power Station and Electric Boulevard, a pedestrianised high street, opened in October 2022.
Battersea Power Station offers a mix of premium, high street and small independent brands, over 50 cafes, bars and restaurants, state-of-the-art leisure and entertainment venues including Lift 109, a unique glass elevator experience inside the building’s north west chimney offering 360° views of the London skyline, and an annual calendar of free events and cultural activities.
For more information, please visit www.batterseapowerstation.co.uk and follow @BatterseaPwrStn to keep up with the latest news and events.