Salomon Opens New Covent Garden Store in the Heart of London
125 Long Acre
St Martin’s Courtyard
London WC2E 9AA
Monday – Saturday 10AM - 8PM
Sundays 12AM - 6PM
FIND DIRECTIONS
Salomon is proud to announce the opening of a new brand store in the heart of London. Located in the biggest shopping destination of the English capital, the Covent Garden store opened on October 17th.
This central London location is a historically major shopping destination in London, and a go-to for anyone looking for outdoor gear. The 235 square meters store is designed to allow visitors the opportunity to experience the full scope of what Salomon has to offer—from premium footwear, apparel and gear for running and hiking to skis, snowboards and winter apparel. Sneaker fans can find a full wall of Salomon’s increasingly in-demand Sportstyle footwear.
“We are delighted to announce the first Salomon brand stores in the United Kingdom! These two openings in London, a city that is known for its connection to both the outdoor and the fashion world, are another step in Salomon’s retail expansion, following recent openings on the Champs-Elysées in Paris and in the SoHo district in New York,” said Pascal Clausse, VP Global Retail for Salomon. “As a 77-year-old mountain sports brand that was born in a small workshop here in Annecy in the French Alps, these new brand stores in London are a wonderful opportunity to share our passion for the mountain sports lifestyle with our growing community in the capital’s most recognized shopping district.”
The store features a space for 2D foot scanning and an oven for ski boot customization. All store employees are equipped with smartphones, allowing customers to quickly pay thanks to the Tap2Pay system, reducing waiting times. Any product that cannot be found in store is available in an “endless aisle” online, where items can be ordered from the store and shipped directly to locations across England.