A Year in Review - 2024

From the stage to the trails, 2024 was about breaking records and boundaries. We supported our athletes and ambassadors on 100-mile trail races, giant slaloms and cross-country competitions, bringing home records on the Hardrock 100 as well as crystal globes in alpine skiing, cross-country skiing and biathlon. We explored how to make the mountains more accessible to people with disabilities, and pursued sustainable and technical innovation by continuing our end-of-life exploration and creating more local and high-performing footwear. We skied epic lines, dropped massive cliffs, ran up steep hills and hit the asphalt for miles.

Pushing limits, seeing what's possible, and going further. Finding peace in the mountains, and living every moment to the fullest. Here’s to everything we accomplished—together. 🙌