Only a snowboarder knows the feeling. And once you’ve felt it for yourself it’s impossible not to want more. It’s so addictive it should be illegal but it’s not and that’s why we make a line of men’s snowboards that after riding them you want to sell everything and move to the mountains because a man has to have balance in his life and that balance should be 80% snowboarding and 20% work. Unless it’s dumping, of course, in which case it’s 100% commitment – everybody says if you’re going to be successful you’ve got to commit – to the joy of riding with your bros.

• Kids's Snowboards