Get to know
We are a collective born in Annecy, French Alps, crafting the future of sports since 1947
We make gear that transforms sports experiences
Superior in function. Radical in design. Obsessive in style. Superior in function. Radical in design. Obsessive in style. Superior in function. Radical in design. Obsessive in style.
Superior in function. Radical in design. Obsessive in style. Superior in function. Radical in design. Obsessive in style. Superior in function. Radical in design. Obsessive in style.
Superior in function. Radical in design. Obsessive in style. Superior in function. Radical in design. Obsessive in style. Superior in function. Radical in design. Obsessive in style.
Superior in function. Radical in design. Obsessive in style. Superior in function. Radical in design. Obsessive in style. Superior in function. Radical in design. Obsessive in style.
A deeper connection with nature and people makes us all better
Our purpose : help people unleash the best version of themselves through fulfilling outside sports experiences
What drives us
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Life is full of joy and opportunity so we constantly invent and progress to move things forward even if that means rewriting the rules.
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We see the Outdoors as a playground to share and enjoy with others and we nurture solidarity and teamwork in every community we engage with.
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We strive to offer the best to everyone we play with: athletes, consumers, employees and partners.
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We are humble in that we take our work seriously but not ourselves. We keep things grounded, remain driven by common sense and look for authenticity in everything we do.
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We value life and people’s diversity. We play all sports and love crossfertilization to invent new ways.
Reinventing tomorrow since 1947
Our iconic logos
- The Early years
- 1970
- 1980
- 1990
- 2000
- 2010
- 2022
From the creation of the business to today