Download the new Salomon TV app
iOS: http://apple.co/2rFNEzy
Android: http://bit.ly/2rFOb4C
Also available on Apple TV, ROKU, Android TV & Amazon Fire
Salomon partnered with Accedo & Brightcove, the leading provider of cloud services for video, to announce a brand video experience for one of the world’s most recognised sports brands, Salomon (http://www.salomon.com).The service is using OTT Flow to elevate the Salomon brand experience and is available on multiple devices, including Apple TVs, iOS and Android mobile and tablet devices, Amazon Fire TV, and Chromecast, as well as in store. The newly-established platform will not only be used as an over-the-top consumer-facing tool, but also the main driver of Salomon content within Salomon Brand Stores, Factory Outlets and Retail partners.
Benjamin Aidan, Director of Marketing, Salomon commented: “We are constantly looking for new ways to engage with our brand loyalists. Taking our highly successful Salomon TV experience across a variety of platforms enables us to deliver this compelling content to customers wherever they are, increasing brand engagement and allowing viewers to see Salomon athletes and products in action. We have been very pleased with the experience of working with OTT Flow.
“ Simon Brizard, Digital Marketing Coordinator, Salomon adds: “Salomon TV has been such a great driver and consumer retainer tool in recent years, especially with video marketing and social media being such an integrate art of outdoor brand strategy. Making that content available anytime, anywhere to our consumers is a great win.”
Salomon’s award-winning Salomon TV platform allows outdoor enthusiasts to enjoy video of outdoor activities, such as running, skiing, snowboarding, hiking and mountaineering with unique stories featuring specific product lines and athlete ambassadors. Relationships between consumers and brands are evolving and companies need to adapt business strategies and innovate in order to win the hearts of their customers,” commented Thomas Decieux, VP New Business, Accedo. “Salomon has recognised that video is a great way to increase customer engagement and OTT Flow has helped expand the possibilities of the brand’s content.” Salomon TV, which launched a decade ago as Salomon Freeski TV before expending its scope in recent years, is due to be extended to Roku devices in the near future.
