When Athletes become Boot-Builders

1 min read

Salomon freeski athletes do more than ski big lines really fast and look pretty doing it—though we tend to think they do that pretty well. Our engineers constantly ask them for feedback when developing new products and take their input seriously. That’s why we let Greg Hill, Chris Rubens, Tony Lamiche, Cody Townsend and Alex Pittin into the ski boot workshop to create their dream boots. (Yeah, what could possibly go wrong?) Their ideas could very well be in the next boot you see in your local ski shop. Watch the video for a short glimpse into how the day went.

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